Wilson Sonsini, Cooley, and Khaitan & Co advised on Insider One’s acquisition of Bluecore.
Insider One has acquired Bluecore Inc., a retail marketing technology platform serving more than 400 enterprise brands in the United States.
The transaction is expected to strengthen Insider One’s AI-driven customer engagement capabilities and expand its enterprise retail technology platform.
Wilson Sonsini Goodrich & Rosati advised Insider One on the transaction.
The Mergers & Acquisitions team included Mark Holloway, Ellie Bleecker, Charlotte Eynon, David Adler, Jennifer Eberly, Max Johnson and Victoria Burch.
The Corporate team comprised Michael Labriola, Elisa Sielski and Betty Rosenbaum.
The Tax team included Derek Wallace and Han Shen.
The Employee Benefits and Compensation team comprised Matt Norgard, Jason Chan, and Han Bae.
The Employment team included Matthew Gorman, Martin Luff, Chimene Cooper and Eleanor Williams.
The Technology Transactions team comprised Rodrigo Valle, Morgan Kasenchak, Regina McLeod, and Graham Hendrick.
The Privacy and Cybersecurity team included Matthew Staples, Tom Evans, Hattie Watson, Michael O’Brien, Claudia Chan, and Dan Shin.
The Antitrust team comprised Deirdre Carroll, Andrew Morrison, Kimberley Biagioli, Hedi Thlibi and Julius Giesen.
The Regulatory team included Josh Gruenspecht, Mike Casey, Waqas Shahid, Jack Davies, Anne Seymour, and Seth Cowell.
The Real Estate team comprised James McCann and Alex Corluyan.
Cooley advised Bluecore on its acquisition by Insider One.
The lead team included David Silverman, Scott Rudin, Jim Fulton, Simon Trisk, Nancy Kyei, and Ethan Ebert-Zavos.
The supporting team comprised Jeffrey Tolin, Nyron Persaud, Joseph Lockinger, Mark Cornillez-Ty, Katie Benvenuti, Erika Freeman, Joy Chow, Stefan Cohen, Michael Pelle, Liz Gold, Tania Soris and Brittany Sanok.
Khaitan & Co advised Bluecore Inc. On the India aspects of its acquisition by Insider One, including the acquisition of its Indian subsidiary, Bluecore Software.
The deal team comprised Rabindra Jhunjhunwala, Kevin Shah and Priya Maharishi, with assistance from Deepak Kumar on employment law aspects.
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