DMD Advocates advised Think9 Digital Consumer Brands (Broadway) and its Promoters on the legal documentation for a strategic investment by Gruhas Proptech, an investment firm led by Nikhil Kamath and Abhijeet Pai.

Founded in March 2023 by Vivek Biyani, along with Rana Daggubati, Anuj Kejriwal, and Apurva Salarpuria, Broadway aims to ease the omnichannel transition of D2C brands via super stores. The Broadway-Gruhas collaboration marks a significant milestone in the experiential commerce model, fostering growth and deeper consumer engagement.

The transaction was led by Lead Partner Mumbai Corporate Practice Group Vihang Virkar, along with Partner Monika Deshmukh, Principal Associate Pooja Shah, and Associate Vanshikha Choraria.

Source: DMD Advocates’ LinkedIn Page